Lantern drives full-funnel growth for leading DTC Digital Health and Consumer brands.
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Our Services
Tell your story
1. Brand Messaging Strategy
When you get the foundation right, everything else falls into place. We’ll work with you to conduct customer research, define your brand strategy, then develop direct response messaging that resonates with your target audience.
Launch the site
2. Web Design & Development
We bring your story to life through your website. We’ll write the copy, develop the assets, design the pages, and launch them using Webflow and other “low code,” scalable solutions.
Intent -> New customers
3. Paid Search
We run ongoing tests and integrate your search ads, pages, and data to drive cost-efficient, measurable results — all while navigating the latest digital health regulatory guidelines.
Stop the scroll
4. Paid Social
We turn social ad spend into meaningful customer growth. Leveraging deep experience in healthcare marketing, we run data-driven (and HIPAA compliant) creative strategies across Meta, TikTok, and other top platforms.
Test -> Measure -> Iterate
5. Conversion Rate Optimization
Improving conversion rates throughout the funnel is a critical lever to reduce CAC for any business. We brainstorm, design, implement, and measure tests to help your site convert more visitors to customers.
Deepen Customer Relationships
6. Lifecycle Marketing
Lantern builds data-driven lifecycle journeys across email, SMS, and push messaging to convert consumers, patients, and providers and keep them engaged.
Own the SERP
7. Search / Generative Engine Optimization (SEO / GEO)
Our full-stack SEO / GEO services drive cost effective organic growth. We conduct in-depth technical audits, build targeted content briefs, and manage our bench of industry-expert writers to develop high-performing content that drive new customers across search engines and LLMs.
Why Lantern
"Finding the right marketing support was a challenge. We needed both strategic support and flawless execution, and it was impossible to find a team that could do both. Enter Lantern."
Our Team
Meet our full team of specialized marketers and creatives who are experts in driving growth for today’s most exciting brands.
Case Studies
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New Company Launch
"Lantern started working with us on day one. In 6 months, we went from idea to launch to a real consumer brand acquiring hundreds of new customers a week at an incredible CAC - all before hiring our first full-time marketer."
"Lantern started working with us on day one. In 6 months, we went from idea to launch to a real consumer brand acquiring hundreds of new customers a week at an incredible CAC - all before hiring our first full-time marketer."
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Full Funnel Marketing
"Finding the right marketing support was a challenge. We needed both strategic support and flawless execution, and it was impossible to find a team that could do both. Enter Lantern. In just 90 days, they doubled new patient intakes while maintaining a steady spend, cutting our CAC in half.”
"Finding the right marketing support was a challenge. We needed both strategic support and flawless execution, and it was impossible to find a team that could do both. Enter Lantern. In just 90 days, they doubled new patient intakes while maintaining a steady spend, cutting our CAC in half.”
SEO For Organic Growth
“Lantern crafted a comprehensive, data-driven SEO strategy, blending long form content with technical SEO and handling the implementation from start to finish. In just 4 months, their approach has significantly accelerated our progress in organic search, and we're on track to become the #1 leader in our category way ahead of schedule."
“Lantern crafted a comprehensive, data-driven SEO strategy, blending long form content with technical SEO and handling the implementation from start to finish. In just 4 months, their approach has significantly accelerated our progress in organic search, and we're on track to become the #1 leader in our category way ahead of schedule."
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Full Funnel Marketing
"Lantern streamlined our growth efforts, delivering impressive results. Within six weeks of relaunching our campaigns, Cost Per Lead plummeted by 40%. Plus, they are a valuable strategic partner, offering insights that elevate our overall marketing strategy.”
"Lantern streamlined our growth efforts, delivering impressive results. Within six weeks of relaunching our campaigns, Cost Per Lead plummeted by 40%. Plus, they are a valuable strategic partner, offering insights that elevate our overall marketing strategy.”
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Website Redesign & Development
"Lantern's deep expertise in digital health enabled them to concisely distill our brand messaging. They designed and developed a visually compelling website that effectively conveys our unique value proposition. The result? A conversion rate that surpassed our expectations.”
"Lantern's deep expertise in digital health enabled them to concisely distill our brand messaging. They designed and developed a visually compelling website that effectively conveys our unique value proposition. The result? A conversion rate that surpassed our expectations.”
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Website & Full Funnel Marketing
"Traditional agencies weren't flexible enough to match our ambitious performance targets. Lantern's full-funnel approach improved our Conversion Rate by 34%, reducing CAC by 48% in less than 3 months which transformed our overall performance."
"Traditional agencies weren't flexible enough to match our ambitious performance targets. Lantern's full-funnel approach improved our Conversion Rate by 34%, reducing CAC by 48% in less than 3 months which transformed our overall performance."
Full Funnel Growth
“Lantern filled a critical gap on our team and helped us catch up and surpass our qualified lead goals for the 2024 school year. Their sophistication in paid marketing and website optimization enabled us to find a repeatable system to drive marketing qualified leads for 1/3 the cost of our target and at scale. They’ve been an invaluable partner to us.”
“Lantern filled a critical gap on our team and helped us catch up and surpass our qualified lead goals for the 2024 school year. Their sophistication in paid marketing and website optimization enabled us to find a repeatable system to drive marketing qualified leads for 1/3 the cost of our target and at scale. They’ve been an invaluable partner to us.”
How we’re different.
Lantern is faster, more affordable, and more turnkey than working with agencies or relying solely on an internal team.
(if hire multiple people)
(founders provide strategy)
(need multiple agencies)
Newsworthy.
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We've helped dozens of companies across the Digital Health and Consumer Internet spaces grow from launch to over $100MM in annual revenue.
