Lantern is purpose-built to drive growth for early stage Digital Health and Consumer Internet startups.
We combine experienced growth leaders with functional experts to develop strategy and drive execution throughout the entire funnel.
Our Services.
Lantern projects range from building the strategic marketing foundation and determining the right channel mix to executing a full-funnel growth plan.
Build the Foundation
Tell your story
1. Messaging &
Brand Strategy
When you get the foundation right, everything else falls into place. We’ll work with you to conduct customer research, define your brand strategy, then develop messaging that tells your story to attract your target audience.
Launch the site
2. Site Design &
Development
We bring your story to life through your website. We’ll write the copy, develop the assets, design the pages, and launch them using Webflow and other “low code,” scalable solutions.
Full Funnel Growth Execution
Rubber, meet road.
3. DTC Acquisition Marketing
Our channel experts develop well-thought-out channel plans and performance-optimized ad creatives to drive high-intent customers to your website or app. From Meta, Tiktok and Google to Affiliate Marketing, Influencer Marketing, and Direct Mail, Lantern experts can execute all direct response channels to drive cost-efficient customer acquisition from zero to scale.
HCPs & Enterprises, activated
4. B2B / B2B2C Marketing
We design and execute custom programs to drive patient referrals through HCPs, land enterprise deals with health plans and employers, and activate patients through B2B2C marketing channels.
Test -> Measure -> Iterate
5. Conversion Rate Optimization
Improving conversion rates throughout the funnel is essential to reduce CAC for any business, no matter what stage, industry or business model. Our team of site optimization experts will brainstorm, design, and implement tests to help your site convert more visitors to leads and buyers.
Deepen Customer Relationships
6. Email / Lifecycle Marketing
Lantern builds data-driven lifecycle journeys across email, SMS, and push messaging to convert consumers, patients, and providers and keep them engaged. In a cookieless world, building direct relationships and owning first party data is more important than ever.
Own the SERP
7. Search Engine Optimization
Your website brings it all to life. We can work cross-functionally to tell your story with words, pictures, and low-code solutions. We’ll write the copy, create assets, design the layouts, and launch it all for the world to see.
What our clients say.
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New Company Launch
"Lantern started working with us on day one. In 6 months, we went from idea to launch to a real consumer brand acquiring hundreds of new customers a week at an incredible CAC - all before hiring our first full-time marketer."
"Lantern started working with us on day one. In 6 months, we went from idea to launch to a real consumer brand acquiring hundreds of new customers a week at an incredible CAC - all before hiring our first full-time marketer."
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Full Funnel Marketing
"Finding the right marketing support was a challenge. We needed both strategic support and flawless execution, and it was impossible to find a team that could do both. Enter Lantern. In just 90 days, they doubled new patient intakes while maintaining a steady spend, cutting our CAC in half.”
"Finding the right marketing support was a challenge. We needed both strategic support and flawless execution, and it was impossible to find a team that could do both. Enter Lantern. In just 90 days, they doubled new patient intakes while maintaining a steady spend, cutting our CAC in half.”
SEO For Organic Growth
“Lantern crafted a comprehensive, data-driven SEO strategy, blending long form content with technical SEO and handling the implementation from start to finish. In just 4 months, their approach has significantly accelerated our progress in organic search, and we're on track to become the #1 leader in our category way ahead of schedule."
“Lantern crafted a comprehensive, data-driven SEO strategy, blending long form content with technical SEO and handling the implementation from start to finish. In just 4 months, their approach has significantly accelerated our progress in organic search, and we're on track to become the #1 leader in our category way ahead of schedule."
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Full Funnel Marketing
"Lantern streamlined our growth efforts, delivering impressive results. Within six weeks of relaunching our campaigns, Cost Per Lead plummeted by 40%. Plus, they are a valuable strategic partner, offering insights that elevate our overall marketing strategy.”
"Lantern streamlined our growth efforts, delivering impressive results. Within six weeks of relaunching our campaigns, Cost Per Lead plummeted by 40%. Plus, they are a valuable strategic partner, offering insights that elevate our overall marketing strategy.”
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Website Redesign & Development
"Lantern's deep expertise in digital health enabled them to concisely distill our brand messaging. They designed and developed a visually compelling website that effectively conveys our unique value proposition. The result? A conversion rate that surpassed our expectations.”
"Lantern's deep expertise in digital health enabled them to concisely distill our brand messaging. They designed and developed a visually compelling website that effectively conveys our unique value proposition. The result? A conversion rate that surpassed our expectations.”
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Website & Full Funnel Marketing
"Traditional agencies weren't flexible enough to match our ambitious performance targets. Lantern's full-funnel approach improved our Conversion Rate by 34%, reducing CAC by 48% in less than 3 months which transformed our overall performance."
"Traditional agencies weren't flexible enough to match our ambitious performance targets. Lantern's full-funnel approach improved our Conversion Rate by 34%, reducing CAC by 48% in less than 3 months which transformed our overall performance."
Full Funnel Growth
“Lantern filled a critical gap on our team and helped us catch up and surpass our qualified lead goals for the 2024 school year. Their sophistication in paid marketing and website optimization enabled us to find a repeatable system to drive marketing qualified leads for 1/3 the cost of our target and at scale. They’ve been an invaluable partner to us.”
“Lantern filled a critical gap on our team and helped us catch up and surpass our qualified lead goals for the 2024 school year. Their sophistication in paid marketing and website optimization enabled us to find a repeatable system to drive marketing qualified leads for 1/3 the cost of our target and at scale. They’ve been an invaluable partner to us.”
How we’re different.
Lantern is faster, more affordable, and more turnkey than working with agencies or relying solely on an internal team.
Lantern offers another option.
(if hire multiple people)
(founders provide strategy)
(need multiple agencies)
Newsworthy.
We've helped dozens of companies across the Digital Health and Consumer Internet spaces grow from launch to over $100MM in annual revenue.
Tell your story
1. Messaging &
Brand Strategy
When you get the foundation right, everything else falls into place. We’ll work with you to conduct customer research, define your brand strategy, then develop messaging that tells your story to attract your target audience.
Launch the site
2. Site Design &
Development
We bring your story to life through your website. We’ll write the copy, develop the assets, design the pages, and launch them using Webflow and other “low code”, scalable solutions.
Plot your strategy
2. Growth
Planning
Our holistic approach to building your launch or growth strategy puts your entire funnel into focus. A mix of data, analysis, and experience helps do the rest.
Rubber, meet road.
4. Acquisition
Marketing
Our channel experts build a well-thought-out channel mix to bring high-intent customers to the top of your funnel. From Facebook, Tiktok and Google to Affiliate Marketing, OTT, and Direct Mail, Lantern has expertise across all direct-response channels.
Test -> Measure -> Iterate
5. Conversion Rate Optimization
Improving conversion rates throughout the funnel is essential to reduce CAC for any DTC business, no matter what stage. Our team will brainstorm, design, and implement tests to drive results.
Deepen Customer Relationships
6. Email / Lifecycle Marketing
Lantern builds data-driven lifecycle journeys across email, SMS, and push messaging to convert customers and keep them engaged. In a cookieless world, building direct relationships and owning first party data is more important than ever.
