Meet your new growth team.
Allie Hillsbery
Sr Manager Integrated Marketing
Casey Struble
Senior Manager, Paid Search
Colin Veach
Senior Manager, Paid Search
Colleen Kelly
Director, Growth
Collin Peck-Gray
Senior Partner & COO
Daniela Manzotti
Design Director
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Joey Dai
Director, Growth
Kat Gardiner
Analytics & Growth Marketing Lead
Kyle Petzinger
Director, Growth
Luke Bussey
Director, Data & Analytics
Matheus Carreiro
Manager, Paid Social
Phil Sull
VP, Growth Product: CRO & SEO
Raymond Sultan
Director, Brand Strategy
Rebeca Bolanos
Senior Graphic Designer
Seth Lasser
Founder & CEO
Tara Prangell
Senior Manager, Paid Social
We've helped dozens of companies across the Digital Health and Consumer Internet spaces grow from launch to over $100MM in annual revenue.
Tell your story
1. Messaging &
Brand Strategy
When you get the foundation right, everything else falls into place. We’ll work with you to conduct customer research, define your brand strategy, then develop messaging that tells your story to attract your target audience.
Launch the site
2. Site Design &
Development
We bring your story to life through your website. We’ll write the copy, develop the assets, design the pages, and launch them using Webflow and other “low code”, scalable solutions.
Plot your strategy
2. Growth
Planning
Our holistic approach to building your launch or growth strategy puts your entire funnel into focus. A mix of data, analysis, and experience helps do the rest.
Rubber, meet road.
4. Acquisition
Marketing
Our channel experts build a well-thought-out channel mix to bring high-intent customers to the top of your funnel. From Facebook, Tiktok and Google to Affiliate Marketing, OTT, and Direct Mail, Lantern has expertise across all direct-response channels.
Test -> Measure -> Iterate
5. Conversion Rate Optimization
Improving conversion rates throughout the funnel is essential to reduce CAC for any DTC business, no matter what stage. Our team will brainstorm, design, and implement tests to drive results.
Deepen Customer Relationships
6. Email / Lifecycle Marketing
Lantern builds data-driven lifecycle journeys across email, SMS, and push messaging to convert customers and keep them engaged. In a cookieless world, building direct relationships and owning first party data is more important than ever.
