About the job
We are looking for an analytically-minded growth / performance marketing generalist to work directly with our Partners to help us scale a new kind of consulting firm.
You'll wear multiple hats and work across multiple organizations leading a variety of client-facing work and internal initiatives while building world-class DTC and B2B2C marketing skills.
This role is a perfect fit for a seasoned growth / performance marketer looking to transition into the early-stage start-up world, or a start-up vet looking to up-level their skills in growth marketing. You’ll work directly with several start-up CEOs to help them grow their business, and after mastering this role, you'll likely have the opportunity to join the leadership team of an early-stage startup.
- Develop full-funnel acquisition marketing strategies for our clients, optimizing core and proven channels while consistently testing new channels and formats.
- Analyze and optimize campaign performance on a daily, weekly and monthly basis; develop insights to inform future strategy
- Own user acquisition results, marketing budgets, and forecasting
- Plan and implement conversion rate optimization tests and iterate based on results
- Work with development team to guide and QA site / app tracking
- Manage creative team members to maximize the impact of ads, landing pages, and lifecycle marketing (email/sms) touchpoints that we develop for our clients.
- Combine hands-on-keyboard work with management, depending on scope of project
- Lead, develop, and mentor early-career growth marketing talent who specialize in managing growth marketing sub-functions like paid social, paid search, CRO and lifecycle marketing.
- 6+ years of experience in growth / performance marketing
- Experience with Seed / Series A companies required; additional experience with later-stage experience preferred
- Expertise directly managing paid social and/or paid search is required; experience across other direct response channels (digital and offline) preferred
- Experience in DTC businesses required; health and wellness experience strongly preferred
- Experience with B2B and B2B2C marketing is valuable but not required
- Experience working with various attribution and marketing-mix models
- Strong analytical capability with experience in a variety of website analytics tools
- Strong project management, attention to detail, and a no-task-too-small mentality
- Client service oriented
- Scrappy problem solver
- Data driven, but willing to take risks
- Very high say / do ratio
- Enjoy working at both strategic and execution levels
- Excellent written communicator
About Lantern
Lantern is a growth agency helping early-stage Digital Health and Consumer Internet startups build and execute full-funnel growth plans. We’re a full-stack growth team for hire, serving as your fractional Head of Marketing supported by a team of seasoned marketers, creatives, and developers to plan and execute any campaign.
We’ve helped leading startups grow from launch to over $100mm in revenue.
Lantern is an Equal Opportunity Employer. Lantern does not discriminate on the basis of race, religion, color, sex, gender identity, sexual orientation, age, non-disqualifying physical or mental disability, national origin, veteran status or any other basis covered by appropriate law. All employment is decided on the basis of qualifications, merit, and business need.
