Senior Manager, Paid Social
About the job
We are looking for an analytically-minded performance marketer with deep expertise in Paid Social to help us scale a new kind of marketing agency.
You'll wear multiple hats and work across multiple organizations conducting client-facing work while building world-class marketing skills.
This role is a perfect fit for a paid social expert looking to expand their growth marketing expertise across multiple channels and through the full funnel. You’ll work with our best-in-class growth leaders and directly with several start-up CEOs to help them grow their businesses.
- Manage all aspects of paid social campaigns for select clients
- Analyze and optimize campaign performance on a daily, weekly and monthly basis; develop insights to inform future strategy
- Manage creative team members to maximize the impact of ads and landing pages that we develop for our clients.
- Partner with other Lantern subject matter experts to develop and execute full-funnel acquisition marketing strategies for our clients, across channels like tiktok, influencer, direct mail, SEO and affiliate, and through lifecycle (email / sms) and conversion rate optimization (CRO) initiatives.
- Own paid social results and marketing budgets
- Support the development team to guide and QA site / app tracking
- Combine hands-on-keyboard work with management, depending on scope of project
- 3-6 years of experience in paid social marketing
- Experience experience working with startups preferred preferred
- Expertise directly managing paid social channels is required
- Experience in DTC businesses required; health and wellness experience strongly preferred
- Strong analytical capability with experience in a variety of website analytics tools
- Strong project management, attention to detail, and a no-task-too-small mentality
- Client service oriented
- Scrappy problem solver
- Data driven, but willing to take risks
- Very high say / do ratio
- Enjoy working at both strategic and execution levels
- Excellent written communicator
About Lantern
Lantern is a growth agency helping early-stage Digital Health and Consumer Internet startups build and execute full-funnel growth plans. We’re a full-stack growth team for hire, serving as your fractional Head of Marketing supported by a team of seasoned marketers, creatives, and developers to plan and execute any campaign.
We’ve helped leading startups grow from launch to over $100mm in revenue.
Lantern is an Equal Opportunity Employer. Lantern does not discriminate on the basis of race, religion, color, sex, gender identity, sexual orientation, age, non-disqualifying physical or mental disability, national origin, veteran status or any other basis covered by appropriate law. All employment is decided on the basis of qualifications, merit, and business need.
